A third common mistake made when MLAs use cryptocurrency in lead generation is a failure to comply with regulatory requirements. Cryptocurrency is a relatively new technology, and regulations surrounding its use are still evolving. However, there are already a number of regulations in place that MLAs must comply with, including anti-money laundering (AML) and know your customer (KYC) regulations.

Failure to comply with these regulations can result in legal and financial consequences for the business, including fines, reputation damage, and loss of customers. To avoid this mistake, MLAs should ensure that they are familiar with the relevant regulations in their jurisdiction, and take steps to comply with them.