Another common mistake made when MLAs use cryptocurrency in lead generation is offering incentives that are not valuable or relevant to potential customers. This can result in low participation rates and poor lead quality, as potential customers are not motivated to provide their contact information in exchange for the incentive.

To avoid this mistake, MLAs should carefully consider the type of incentive they are offering and ensure that it is relevant to their target audience. For example, if the target audience is interested in investing in cryptocurrency, an incentive that offers a small amount of cryptocurrency may be effective. However, if the target audience is not interested in cryptocurrency, a different incentive may be more appropriate.

MLAs should also ensure that the incentive is valuable enough to motivate potential customers to provide their contact information, but not so valuable that it becomes a financial burden for the business.