MLA lead generation refers to a strategy in which businesses use various marketing tactics to attract potential customers and convert them into leads. Leads are people who have expressed an interest in a company's products or services and have provided their contact information in exchange for something of value. This could be a free trial, an eBook, or any other type of content that the business offers.

The goal of lead generation is to build a list of potential customers who can be nurtured and eventually converted into paying customers. The more leads a business has, the more opportunities it has to make sales and grow its customer base.